goals, metrics and progress through annual reporting. Epson also sets measurable, time-bound commitments. In 2021 Epson announced its goal to become carbon negative by 2050 and committed to transitioning to 100% renewable electricity at all global sites. By December 2023 — just 2 years and 10 months later — that transition was completed, eliminating approximately 400,000 tons of greenhouse gas emissions. What role does leadership play in setting the tone for environmental responsibility at your company? Carly Colgan: Leadership plays a critical role in setting the tone for environmental responsibility because it has to be modeled consistently, not just talked about. I believe employees need to see leadership making sustainable choices, prioritizing sustainability in decisions and holding it as a real organizational value. Michael Jones: Leadership sets the standard by demonstrating that environmental responsibility is a business priority, not a secondary initiative. People look to leadership for consistency, action and clarity of purpose. When leadership is genuinely committed, that mindset naturally becomes part of the company culture. It is important for leaders to communicate the “why” behind decisions and lead by example. Sustainability influences how materials are sourced, how products are designed, how facilities operate and how communities are supported. When employees see those values consistently reflected in leadership decisions, it builds trust and shared commitment throughout the organization. Sarah Vinicor Mason: Softstar is a B Corp [a company certified to meet high standards for social and environmental performance, transparency and accountability]. We are committed to responsible business practices that benefit both people and the planet. We have a “B Keeper,” who is an employee with the specific responsibility to help us maintain high standards of accountability and purpose. Lynn White: Leadership plays a critical role in setting the tone for environmental responsibility at Epson. Through the Epson Way, leadership ensures employees across the organization are aligned around a shared purpose and common values that support both operational and sustainability goals.That commitment is demonstrated through investments in renewable energy, energy conservation, water-efficiency improvements, recycling partnerships, and programs that encourage employee participation in environmental efforts both inside and outside the workplace. What advice would you give to other leaders who want to build a greener workplace but aren’t sure where to start? Carly Colgan: Start small and build from there. Sustainability does not have to begin with large-scale changes or major investments. Small, practical actions can create meaningful impact over time and help build momentum across an organization. The most important thing is to start somewhere, involve employees in the process and stay consistent. Every little bit helps, and small efforts often lead to bigger cultural and operational changes over time. Michael Jones: Start with intention and authenticity. There is no need to solve everything at once. Meaningful sustainability efforts begin with small, consistent decisions that align with company values and long-term vision. Focus first on areas where a genuine impact can be made, whether that is reducing waste, improving sourcing practices, supporting employee engagement or investing in healthier environments. Most importantly, approach sustainability as a long-term responsibility rather than a marketing initiative. Employees and customers can recognize the difference, and authenticity is what creates lasting change. Sarah Vinicor Mason: Start with just a few small initiatives so you don’t get overwhelmed. One of the best, simplest places to begin is to buy less. Focus on sustainable decisions that also save money; if you can share those savings with your employees, you can encourage buy-in. Adopt a mindset of progress over perfection. Remember you will never “win” at sustainability. The work is never done, and that’s OK. It should be a constant consideration that helps guide decisions over time. Lynn White: Start with actions that are measurable, achievable and visible to employees. Building a sustainability culture takes consistency, engagement, and leadership support — not a single large initiative. Involve employees early, and focus on understanding your organization’s environmental impacts and identifying practical opportunities to reduce waste, conserve energy and improve efficiency. Often the best sustainability ideas come from the people closest to the work. When employees see leadership listening, supporting innovation and remaining committed to sustainability, it becomes part of the company culture rather than just a corporate message. “Adopt a mindset of progress over perfection. Remember you will never ‘win’ at sustainability. The work is never done, and that’s OK. It should be a constant consideration that helps guide decisions over time.” SARAH VINICOR MASON CHIEF PEOPLE OFFICER, SOFTSTAR SHOES 21
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