SOBER SIPPING Portland’s nonalcoholic beverage scene WHAT’S UP, DOC? Why are there so few primary care providers in Oregon? Q4 | OregonBusiness.com 2025 Plus KEEPING THE FAITH How Oregon nonprofits are staying alive in challenging times COVER PHOTO: Jason E. Kaplan ⁄Contents⁄ Q4 2025 FEATURES 30 Staying the Course Cover Story How Oregon nonprofits are weathering a chaotic year 39 2025 100 Best Nonprofits to Work for in Oregon REGULARS 6 Editor’s Letter 8 Newsfeed 12 Tactics Keely York, CEO of Thesis, talks about the current state of digital marketing. 16 Profile: Dry Drinking Portland’s fast-brewing nonalcoholic beverage scene 22 Spotlight: The Doctor Is Out Why it’s so hard to find a primary care provider in Oregon 58 Powerlist Credit unions ranked by total assets 60 Downtime Live, work and play with Treasure Valley Community College president Dr. Dana M. Young. 62 Policy Brief PR professional Kelliann Amico writes about why nonprofits need to embrace strategic communication. Subscribe to our weekly e-newsletter featuring the best of OregonBusiness.com, plus articles from our print publication. To sign up, go to OregonBusiness.com. BRAND STORIES 10 WesternU Oregon medical school to expand, change name to Heatherington College of Osteopathic Medicine. 14 Marsh McLennan Full-spectrum insurance agency helps protect mission-driven organizations. 20 SeaPort Airlines Northwest commuter airline makes crucial inperson meetings doable. 28 GNSA HR technologies that delivery strength and resilience to nonprofits of any size 56 Oregon Community Foundation The James Beard Public Market aims to help revitalize downtown Portland while creating a pipeline for wealth generation for entrepreneurial vendors. JASON E. KAPLAN CHECK OUT THESE EXCLUSIVES (AND MORE) ON OREGONBUSINESS.COM ON THE COVER n Amid a Challenging ‘New Normal,’ Portland’s Design Community Reimagines the Downtown Waterfront— Concepts involve splitting Tom McCall Waterfront Park in two, constructing temporary housing for homeless people and “re-wilding” a section of Salmon Street. n Report: Downtown Portland Foot Traffic at Highest Level Since Pandemic — Weekends are said to drive downtown activity, though office workers remain elusive. n Rep. Dexter Hears From TariffAffected SmallBusiness Owners — The Portland Democrat gets an earful about rising costs and unpredictable trade policy. n In Conversation: Cascade AIDS Project’s Edgar Mendez — Cuts are ‘permanently damaging’ CAP’s ability to provide services. Follow @OregonBusiness for breaking news, blogs and commentary. 16 Faith Dionne, maker of nonalcoholic beverage Dappled Tonic From left: Cecilia Estraviz, operations manager; CaSaundra Johnson, development manager; and Stephanie Barr, executive director of Lift UP Portland. See “The Hunger Games,” p. 31 4
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