29 BRAND STORY for these tools—and, according to Katharina Fink, President, GNSA, these times may be the hardest yet: “Every time you turn around there’s a new tax. Minimum wage and cost of living keep going up. It’s become more and more difficult to run a nonprofit. On top of that, funding may be cut off. They have to focus on that, not wasting hours processing a report.” Nonprofits rely on grants. As grant recipients they have a responsibility to track what percentage of employee time goes toward each grant. If this goes smoothly, funding arrives on time. When questions or errors arise, payments get delayed. In lieu of a centralized digital system, nonprofits must manually track and tie each employee hour back to its general ledger and accounting system, so that it can be charged to the right grant. Herein lies a minefield of potential errors, wasted resources and redundancies. GNSA’s human capital management (HCM) platform , called PeoplePro, lets nonprofits automate this entire process, linking hourly costs to their respective grants during the payroll process. The data emerges already aligned with each chart of accounts. Conveying the value of GNSA’s solutions, however, is not the main challenge, but rather convincing nonprofits that this transformation is attainable for them. This is where GNSA stands apart. “We know nonprofits are cost sensitive and looking for ways to save money, not spend it,” Fink says. “We start by looking at what they need and what is best for them, without putting a price on it. Then we find a way to deliver those benefits. Our solution is perfect for this. It’s very scalable. We can tailor packages so that they only pay for what they need. Often, they don’t quite know what they need, and we can help with that too.” GNSA comes to deeply understand the mission and realities facing each nonprofit with which it partners. Every client works with the same GNSA support team member for the entirety of their relationship, from implementation to ongoing support, facilitating a holistic approach that isn’t siloed like other vendors. “We become a part of their mission,” Fink elaborates. “We participate [in events]; we donate; we attend fundraisers. These relationships are real. We embody the same passions and drives as our clients, operating more like a part of their business, as opposed to a service for hire.” GNSA clients feel the difference, and reap the benefits of the proactive, consultative approach that comes with these close relationships. “I can call and say, ‘Hey, it’s John at AS’ and they know exactly who I am. I don’t have to give them a client number,” says a nonprofit client when asked about GNSA’s greatest differentiator. “I consistently recommend GNSA, and I always lead with, ‘It’s a service thing’...But it’s backed up with this product that is very flexible. It’s intuitive, and it’s nimble, so you can get what you need out of it.” Through its technologies and services, the team works to leave every corner of the nonprofit stronger than before, including employee experience. Employees can access their timesheets, request time off, view paychecks, see performance reviews and goals, and conduct peer reviews, all within a mobile app. PeoplePro lets HR teams manage employee records across the entire lifecycle, simplifying tasks while improving the quality of employee interactions. “You can use our system to engage remote employees and keep everyone connected,” Fink continues. “Times are tough on morale. It’s easy for nonprofits who are focused on immediate tasks to lose sight of their people.” By boosting savings, efficiency, credibility, quality and employee retention, GNSA’s tailored solutions position nonprofits for long-term success in an automated, cloudbased future. “I truly feel like they are a business partner that enhances our success as an organization,” the nonprofit adds. As the regulatory environment hardens, the right services and technologies might be the difference between survival and closure. GNSA adapts to each nonprofit’s learning appetite, workforce and current reality, so that internal optimization can happen now, before it’s too late. “It can feel overwhelming to change. A nonprofit might feel too small to handle it, but they also might be staying small because they are focused on administrative aspects,” Fink concludes. “It’s hard to grow and achieve your mission if you are in the weeds all the time. Let a system and trusted partner help take care of that for you.”n Learn more GNSA welcomes nonprofits of any size to benefit from a free, insightful consultation. Nonprofit association members in Washington and Oregon should ask about discounted services. www.gnsadmin.com 503-972-0999 rnicholl@gnsadmin.com “I truly feel like they are a business partner that enhances our success as an organization.” GNSA NONPROFIT CLIENT PHOTOS BY JASON E. KAPLAN
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