28 BRAND STORY PRODUCED BY THE OREGON BUSINESS MARKETING DEPARTMENT BY NATALIA HURT Times are tough for nonprofits. Already burdened by funding insecurity and thin financial cushions, they are funneling more resources into reporting and people management tasks than ever before. Any missteps can mean a sudden end to their lifechanging work. In this highstakes landscape, a team of Portland-based HR and payroll specialists are delivering digital transformations that keep nonprofits moving forward. Lean nonprofits face an unfortunate conundrum: Continue business as usual in the form of manual or paper-based processes with limited visibility, significant time demands and risks. Or, transition to a centralized digital platform that strengthens their operations in almost every way. It’s the age-old choice between short-term savings and long-term growth. GREAT Northern Staff Administrators (GNSA), a leading provider of payroll services and HR technology in the Pacific Northwest, understands this predicament. For decades, it has worked to make transformative digital technologies affordable to nonprofits of all sizes. The harder the times, the greater the need HR Technologies Built for Uncertain Times: Strengthening Nonprofits for Whatever Comes Next GNSA helps deliver resilience to missiondriven organizations of any size. Katharina Fink, GNSA President
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